Our promise to you is confidence and comfort- no matter where the day takes you.

Our lives are unlike any generation before us. The activities in our day intersect at many different points and our wardrobes should reflect this. Work crosses over in to workout, and even a night out.

The Kno is neither an old-world brand scaling down to reach a less affluent consumer- nor an activewear brand scaling up to expand its offering. Rather, it is a versatile new offering that encapsulates an avant-garde designer look and feel at a price point that makes sense.

And at the same time- it will be your best kept secret. Yes clothes can be comfortable and comforting. Like a literal security blanket, the outfit is a cozy blank canvas painted with white sneakers just as easily as luxury accessories. Our pieces are uncommonly soft, rich, textured and ethically sourced and produced.

Designed by a busy woman for busy women, our filter is simple:

Can I wear it anywhere? And can I also wear it to bed.