The New Consumer: The Creative Class
In an increasingly complicated and demanding moment in time our goal is to make your life easier. Our promise to you is confidence and comfort- every day, all day. We make stylish, comfortable clothes that take the guesswork out of fashion so you can focus on the things that really matter.
The main feature of the modern fashion consumer is to treat job as leisure and leisure as job. Her aesthetic reflects this continuum: cool, nonchalant, versatile and comfortable. Monochromatic looks are easily layered and ready for work or play. The outfit is a blank canvas painted with white sneakers just as easily as designer accessories.
Fabrics are rich, textured, and made from natural fabrics. The clothes are never not practical, and they never overshadow their owner.
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