Press

With a comprehensive background in fashion and specialized focus on web3 innovations, founder Francine Ballard has spent the last five years pioneering blockchain applications, digital passports, augmented reality, AI design and spatial computing to arrive here at the intersection of a new retail landscape.

// Past Press Features //


Digital Art Still Skews Very Young and Very Male – House of Web3 (HW3) Wants to Change That

By allowing its members to have access to an open-ended, shared pool of resources that are part of a dynamic membership token that affords members to empower one another’s digital/physical art creations, project launches, and events.
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Runway: Fashion Membership Tokens and AI Models

From Karlie Kloss to HW3, here is the latest recap on the latest in Web3 digital fashion and luxury.
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Metaverse Fashion Week

Returns in March curated by Francine Ballard of House of Web3. This year's theme is "Future Heritage," a challenge to connect the next generation of creators and traditional fashion designers.
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Louis Vuitton

November cover PaperCity featuring Louis Vuitton

Produced by Francine Ballard for Metagolden

Creative Direction Michelle Avina

Metaverse by Ivan Aguirre and @efimeros.mx

Editorial Shoot x @evelpust
Models @gracetarbet @magnendiaye
Styling @2.99beefchucksteak

Assistant Stylist @jacobla1sen

Hair @ivainsane

Makeup @moisesartnyc


The Highlights from Metaverse Art Week

Sotheby's invests in the digital realm via a collaboration with Francine Ballard's Metagolden and HW3 (House of Web3).
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6 COMPANIES JUMPING ON THE NFT BOOM

As its name subtly implies, there’s a fine jewelry component to Ballard’s company, which she established earlier this year, but there’s also a highly coveted digital element that makes Metagolden somewhat of a stylish enigma....
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NFT TRACKER

Sothebys NY’s Art as Jewelry as Art sale, taking place from 24 September until 4 October, will include an NFT: the digital twin of Francine Ballard of Metagolden’s Ethereum Expedition ring. The ring is inspired by the intercontinental rocket launches that are likely not so far off from our future reality. Metagolden envisions this ‘phygital’ pairing as doubling the value of the buyer’s investment, as they will receive both the physical gold ring and digital rendering.
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Art as Jewelry as Art Collection to debut at Sotheby's

This selection of artists’ jewelry aims to reintroduce these works to the discerning collector in a new context, and as a defined category of art for a collection that is not only intended for adornment, but also as a means of personal expression...
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NFTS ARE THE NEW SNEAKER DROPS

Welcome to the world of NFTs, which Ballard has made the essential element of her company, Metagolden- and which the fashion industry at large has embraced in a big way.
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NFTS ARE FASHION’S NEWEST COLLECTIBLES

If you're going to tokenize an NFT, you may as well do it with something you can wear and appreciate instead of just saying you own it with a stock or digital contract.
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BY GEORGIE MILLER // 08.31.2021

Making Digital Art More Accessible

I believe that now, more than ever, consumers are yearning for what I like to call smart luxury...
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BY ANNE LEE PHILLIPS I 12.07.21

INSIDE THE METAGOLDEN - ASHLEY LONGSHORE TEAMUP

All Longshore really needed to get into that digital realm was trusted friend Francine Ballard, the Houston founder of Metagolden...
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